Where should you place the instructions "For Immediate Release"?

A press release's supporting resource package might include:

Where are the most important sections to place keywords?

The first paragraph should start with?

Press releases should NEVER include:

When two or more entities are partnering on an event, it's better to:

What is an "EPK"?

What is a "VNR"?

A media outlet's editorial calendar tells you:

Press releases are most commonly written in "AP style." "AP" here stands for:

A paragraph near the end of a corporate press release with more general information about a company is important because: