Where should you include the company logo in a press release?

A good press release differs from a sales letter most in that:

The same release can be re-sent to the same media outlet unsolicited:

Unembargoed information in a press release is considered public:

What should be included at the end of the press release?

Where should the first quote appear?

Why should you include a quote in a press release?

What are the five (5) W's of a press release?

What is the main purpose of a press release?

What contact information should you include in a press release?

How do you measure the effectiveness of a press release?