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Press Releases MCQs

When writing a press release, what is a hook?

Something you use to catch fish.

A question that confuses the readers.

The opening of a story that "hooks" the reader's attention so that he or she will keep on reading.

The call to action to get more sales

Answer

Correct Answer: The opening of a story that "hooks" the reader's attention so that he or she will keep on reading.

Explanation:

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