Correct Answer: To maximize positive coverage in the mass media without paying for it directly through advertising.
Explanation:
Note: This Question is unanswered, help us to find answer for this one
Press Releases Skill Assessment
Your Skill Level: Poor
Retake Quizzes to improve it
More Press Releases MCQ Questions
What is a crisis in public relations terms?
What should the audience know in the first paragraph?
How many pages long should a press release be?
Before sending a press release to a new media outlet, you must always:
A paragraph near the end of a corporate press release with more general information about a company is important because:
A newspaper is guaranteed to run a press release if:
The body of a press release traditionally ends with:
What is a 'boilerplate'?
If a reporter re-writes your press release and prints it, that means:
When two or more entities are partnering on an event, it's better to: