True or False. An advertiser is selling ballet slippers. If he does not want his ad to appear when wedding ballet slippers is queried, he should apply the negative-match keyword wedding.

The most effective AdWords ad headlines ______.

What is the CTR for a keyword that has 25 clicks and 100 impressions?

When editing an Ad Group's properties you CAN NOT do the following:

To indicate a keyword as an exact match, which of the following should be used?

Single-word or general keywords are ______.

True or False. The default setting for any new keyword is phrase match.

True or False. It is best to keep keyword lists in each ad group small and manageable.

What is something you CAN NOT do to improve the QS of a particular keyword?

What is the CTR of an ad that has 30 clicks and 1,000 impressions?

A searcher types a (blank) into a search engine to find information. What is (blank)?