Step 2 of the ethical decision making framework involves ______.

A _____ channel enables a consumer to return a product when it reaches the end of its useful life.

_____ factors are environmental factors that include our attitudes, values, and lifestyles.

_____ is the primary tool used by a sales-oriented organization to achieve its corporate goals.

________ seeks to determine whether an ad is communicating effectively.

______________ is used by individuals external to the organization to understand its performance.

_____ demands that marketers actively contribute to the needs of the broader community.

_____ are the first 2.5 percent of all those who first adopt a new product.

_____ are specialized internet sites where b2b buyers and sellers exchange products and services.

When black & decker manufactures its wide array of tools, it is using a(n) ____ process.

Most firms advertising's goal is to enhance _____.