Logistics, or physical distribution, is the ________________ part of the marketing mix.

Press conferences and image management are tools used by a firm's __________ department.

A factory outlet is an example of a(n) ________ retailer.

An ad for a soft drink that uses the slogan: ""life is good"" is employing _____.

As an official sponsor of the olympics, the coca-cola company engages in _____ marketing.

As segments increase in size, it becomes _______ to satisfy them with the same product.

Industry profits decline during the market maturity stage due to______.

The best place in a swot analysis to identify an increased marketing budget is in ________.

The effectiveness of standardized services relies mostly on _____.

The concept of ________ encompasses the beliefs and associations that a consumer has about a brand.

Over the past two decades, the u.s. population has shifted toward the ________ states.