In this scenario beth represents the _____.

In a(n) __________ marketing channel, none of the participants has any control over the others.

The first step of the marketing process is to ___________________.

The movement of goods and services from producers to customers is called _____.

When assigning functions to channel members, it is important for producers to ________.

Logistics, or physical distribution, is the ________________ part of the marketing mix.

Determining which segments to target for firms depends on an interplay between ______ issues.

One rule of marketing is that _____% of purchasers account for _____% of a product's sales.

The era when companies believed that a good quality product would simply sell itself ran ________.

One problem that the web presents for clothing retailers of all types is that _____.

One perk most drinking establishments offer to designated drivers is free __________ .