In a market with _______________, there are many firms providing differentiated products.

Key aspects of the process selection challenge include _________ and __________.

The vals system is __________ measure of consumers.

A __________ is the full mix of benefits on which a brand is positioned.

_____ control the flow of information and limit the alternatives considered.

A company's external value delivery network consists of __________.

A commonly used measure of price sensitivity is _____.

A ______________ is one for which a customer will accept no substitute?

A _____ is a new product that copies, with slight modification, the design of an original product.

____________ deals with the flow of physical goods and related information through the value chain?

___________ would probably be distributed using an intensive strategy.