Which term is used for describing the difference between the original selling price of an article and the price to which it is reduced in order to sell it?

Which Strategic Business Unit(SBU) is characterized by high market share and low market growth?

Which model assumes that the consumer evaluates product characteristics according to his priorities?

What is the marketing of 'environmentally friendly' products known as?

Fixing the price of a product in denominations like $7.95, $19.95 is referred to as.

In which type of marketing test are consumer goods tested in the market using a simulated store technique rather than an actual test market?

The _____ orientation assumes people will buy more if aggressive selling techniques are used.

The _____ method is probably the oldest form of research in existence.

The _____ is the starting point in creating a marketing mix.

The _____ is a companywide consumer orientation with the objective of achieving long-run success.

The _____ element of the marketing mix is the physical item or service that a company is selling.