The sum of fixed cost and variable cost represents __________.

Through the promotion element of the marketing mix, marketers attempt to _______ value.

To a producer of goods, a greater number of channel levels means ________.

To create successful new products, a company must _______.

Demand-based pricing most closely relates to the ____ of services.

A(n) __________ is a 13-digit code retailers can use to track inventory.

Which pricing method involves estimating the price that customers would be willing to pay for a given product and then comparing it to the per unit cost to see if it meets the firm's profit objectives

A brand name used for a number of products in the same line is called.

Which marketing strategy consists of launching a new product at a high price and a high promotional level?

Which is more likely to occur when there is little significant difference between two products?

Which type of general attack strategy involves matching the opponent in terms of product, price, promotion and distribution?