The first part of a marketing strategy statement describes the ________ of a new product.

The first step in the strategic brand management process is ________.

The goal of marketing is to both __________ the needs of prospective customers.

The initial function of a marketing information system is ________.

The main activities of value chain members include all of the following except ________.

The major cultural values of a society are expressed by _________.

A marketing channel helps to create ______ utility?

A ________ is a modification to an existing product.

________ e-commerce is the online exchange between companies and individual consumers.

The accelerator principle states that ________ in consumer demand will affect several layers of demand in organizational markets.

Reactive Marketing Control System is a system which allows changes to be made in the marketing objectives during a planning period, as well as in the performance to meet those objectives.