The _____ element of the marketing mix is the physical item or service that a company is selling.

The _____ is a companywide consumer orientation with the objective of achieving long-run success.

The _____ is the starting point in creating a marketing mix.

The _____ method is probably the oldest form of research in existence.

The _____ orientation assumes people will buy more if aggressive selling techniques are used.

The decision by shoe store owners to fix their prices will result in consumers paying _____ prices.

Fixing the price of a product in denominations like $7.95, $19.95 is referred to as.

What is the marketing of 'environmentally friendly' products known as?

Which model assumes that the consumer evaluates product characteristics according to his priorities?

Which Strategic Business Unit(SBU) is characterized by high market share and low market growth?

Which term is used for describing the difference between the original selling price of an article and the price to which it is reduced in order to sell it?