The business analysis stage of a new-product development process _____.

The buying decision process starts with ________, in which the buyer spots a problem.

The first element in the retailing mix is the _____.

The first part of a marketing strategy statement describes the ________ of a new product.

The first step in the strategic brand management process is ________.

The goal of marketing is to both __________ the needs of prospective customers.

In the production system model, all of the following would be considered inputs except _____.

Customer-driven marketing is most effective when ________.

Companies who passively accept the marketing environment __________.

A marketing channel helps to create ______ utility?

A ________ is a modification to an existing product.