Mcdonald's, subway, and jiffy lube are all examples of ________.

Monarchy, like _____, is a form of government ruled by one.

Individuals selected from the target market are asked to look through a magazine and recall advertisements they have seen. This is a test to see the effectiveness of advertising. What is it called?

Cognitive dissonance is a doubt that surfaces when a buyer becomes aware that an alternative product may offer more desirable benefits than the one purchased.