Customer-driven marketing is most effective when ________.

In the production system model, all of the following would be considered inputs except _____.

________ variables segment markets in terms of shared activities, interests, and opinions.

Business markets are similar to consumer markets in that ________.

A ____ item is something that is purchased without much thought before the purchase.

A _____ brand refers to a brand name owned by a manufacturer or a producer.

The buying decision process starts with ________, in which the buyer spots a problem.

The business analysis stage of a new-product development process _____.

The business analysis for a new product begins with ________.

The ability of an individual to distinguish between similar stimuli is called _____.

The __________ product is the physical good or delivered service that supplies the desired benefit.