Business markets are similar to consumer markets in that ________.

A ____ item is something that is purchased without much thought before the purchase.

A _____ brand refers to a brand name owned by a manufacturer or a producer.

A market position refers to ________.

The restaurant industry is characterized by a ________ barrier to entry.

For conducting an accurate test marketing, ----_____.

The ability of an individual to distinguish between similar stimuli is called _____.

The __________ product is the physical good or delivered service that supplies the desired benefit.

The __________ occurs when unit cost drops as the quantity sold increases.

The __________ group of people to adopt a new product is known as innovators.

The ________ is the most fundamental part of the marketing mix.