A(n) __________ reimburses a retailer for extra in-store support or special featuring of a brand.

Consistency of a product mix refers to the ________.

In a _________, the business-to-business buyer reorders something without modifications.

In a modified rebuy situation, __________ are likely to have an advantage in getting the order.

In the __________ stage, the consumer considers whether trying the new product makes sense.

Searching for information is the ___________ step in the business buying decision process.

A characteristic or quality of a product is referred to as a(n) _____.

A ____________ is a set of values, ideas and attitudes that are shared among members of a group.

________ marketing is the marketing of goods and services from one organization to another.

_____ is/are a source of information about potential customers for new salespeople.

A monopoly has _____ seller(s), but perfect competition has _____ seller(s).