Which of the following is NOT an "exogenous" factor affecting the effectiveness of a marketing campaign?

Which refers to a sustained increase in the general level of prices?

Best sales promotion method for a company trying to establish a brand and encourage repeat business?

____________ is concerned with identifying the capacity of the market to absorb a particular product.

'Return on marketing investment analysis' should be used:

The tube lights of Philips and of other companies are available in the market. All of them are of the same voltage and size, but the price of the Philips tube light is higher by $1. Why might certain customers still prefer to purchase the Philips product?

When we need a(n) ________, price and product quality may be irrelevant to our purchase decision.

Under the _____, all sales have an implied warranty.

Top marketing companies such as coca-cola, apple, and nike employ ________.

Today, __________ dominate supply chains.

Newspapers offer advertisers ________, which allows them to target specific consumer groups.