Marketing management must first __________ when developing an advertising program.

The five product levels constitute a ________. at each level more customer value is added.

A ____ item is something that is purchased without much thought before the purchase.

A marketing plan for a company begins with an assessment of ______.

_____ is the primary promotional method for the sale of all business products.

Once a purchase decision is made, the sales process continues and is called _____________.

As a marketing manager, under which pricing policies would you categorize the setting of higher prices for a product during the initial stages of the product's introduction in the market?

Which statement is/are true? i)Developing a rapport is detrimental in negotiations. ii)Negotiations are invariably a zero-sum game.

As a marketing manager, which method would you choose to eradicate assumptions about the relationship among expenses, exposure levels, trial rates and regular usage?

Which statement is/are true of 'break even analysis'? i)It tells the producer about the probable levels of profits at different levels of production. ii)It indicates the interrelationship between revenue, cost volume, capital amount and marketing aspects.

Which is NOT a valid reason for a firm to initiate a price cut?