What are the four categories Klout measures?

Which of the following is NOT a URL tag in Google Analytics?

Let CS be the number of customers at the start of a period, CE the number at the end of the period, and CN the number of new customers. Which formula represents retention rate?

Which of the following is NOT a goal of marketing analytics?

Which Google Analytics URL tag is not mandatory?

What does Return on Engagement track?

What is a bounce rate?

TOFU is a common abbreviation for which marketing term?

Which of the following is the most cost-efficient website traffic?

Which of the following statements are true about pageviews and visits?

Email, Direct Mail and PPC are examples of: