Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives by measuring performance using important business metrics, such as?

What is multi-channel attribution?

How is email delivery rate measured?

How is Twitter amplification measured?

What is a "cookie"?

Weak subject lines, irrelevant creative and the absence of a call to action can all cause:

Which of the following is NOT a Key Performance Indicator (KPI)?

What is a Net Promoter score?

CPI stands for "cost per initiative."

Which would NOT be considered a soft metric?

How is email bounce rate calculated?