Let CS be the number of customers at the start of a period, CE the number at the end of the period, and CN the number of new customers. Which formula represents retention rate?

Which of the following is NOT a goal of marketing analytics?

Which Google Analytics URL tag is not mandatory?

What does Return on Engagement track?

What do Facebook interactions measure?

Fill in the blank: the above graphic uses a ___________ to help organize hosted files.

Which of the following is the most cost-efficient website traffic?

Which of the following statements are true about pageviews and visits?

Email, Direct Mail and PPC are examples of:

You can’t make the best decisions on what marketing improvements to make without ________ everything within your company.

If Metric A increases as Metric B decreases, what type of relationship do these metrics share?