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Marketing Analytics Fundamentals Quiz Marketing Analytics Fundamentals

Let CS be the number of customers at the start of a period, CE the number at the end of the period, and CN the number of new customers. Which formula represents retention rate?

(CE - CN) / CS * 100

(CN - CE) / CS * 100

(CS - CN) / CE * 100

(CE - CS) / CN * 100

Answer:
(CE - CN) / CS * 100

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