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Marketing Analytics Fundamentals MCQs

How is email subscriber-retention-rate measured?

(# of subscribers this month - # subscribers last month) - bounce backs

# of subscribers this month / # subscribers last month

# subscribers – bounce backs – unsubscribes / # subscribers

# of subscribers this month - # subscribers last month

Answer

Correct Answer: # subscribers – bounce backs – unsubscribes / # subscribers

Explanation:

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