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Marketing Analytics Fundamentals MCQs

"Unique Opens Rate" on an email campaign is calculated by:

Dividing the number of unique opens by the number of emails delivered

Dividing the number of emails sent by the number of unique opens

Dividing the number of unique opens by the number of emails sent

Dividing the number of emails delivered by the number of unique opens

Answer

Correct Answer: Dividing the number of unique opens by the number of emails delivered

Explanation:

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