Which TWO of the following are issues associated with 'benchmarking'?

i)It leads to increased production costs.

ii)It can be difficult to obtain the necessary data.

iii)Comparison with market leaders is not a helpful process.

iv)Organizations are not necessarily directly comparable.

To what end is 'conjoint analysis' used?

What does the 'Dirichlet model' seek to describe?

Before which of the following decisions would it be LEAST sensible for a company to undertake market analysis?

Before which of the following decisions would it be LEAST sensible for a company to undertake market analysis?

Which of the following does NOT feature in Porter's 'five forces analysis'?

A statistical probability test measuring a calculated value’s ability to occur due to chance is a(n):

What is the Markov Model?

The primary purpose behind perceptual mapping is

Which type of research is used to define problems and suggest hypotheses?

A common qualitative research method is: