MCQs > Sales & Marketing > Market Research > Which of the following types of sampling involves selecting a set number (which need not be the same) of a distinct sub-group (or 'stratum')?

Market Research MCQs

Which of the following types of sampling involves selecting a set number (which need not be the same) of a distinct sub-group (or 'stratum')?

Answer

Correct Answer: Quota sampling

Explanation:

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