Which of the following statements is/are true?

 i) Market research must be objective.

ii) Market research comprises analysis and predictions of consumer behavior.

What does it mean to say that a test is "significant at the 2% level"?

An advantage of collecting data via an online questionnaire is __________.

________ is best suited for descriptive research.

________ is the final step in the marketing research process.

A marketing research project often begins with a review of the relevant __________ data.

What does ANOVA stand for?

Which of the following is not a form of primary data?

Which of the following do you NOT use to calculate the necessary sample size?

Online, mall intercept and phone are examples of:

Which is not a type of secondary data?