To develop needed information, marketing information systems utilize _________.

Preparing the research report is the __________ step in the market research process.

To deliver real value to marketers, marketing information must _________.

The logical interpretation of facts in a report is called a(n) __________.

_____ is used to understand the impact of independent variables on a particular dependent variable.

The American FactFinder primarily provides what kind of information?

Which is a classification of market research?

The type of market research firm that gathers consumer and trade information is:

What is exploratory research?

When you use data collected by someone else that already existed, it is called: