The chart that shows a circle with colored wedges representing percentages is called:

When 8-12 people are specifically selected and brought together to discuss a a topic, it is called:

How are psychographic segments grouped?

The two categories of research are:

Market research is of no use to non-profit organizations.

Which one is a type of measurement scale?

A ________ is a logical interpretation of the facts and other information in a report.

Ideally, market research should be ________.

The most familiar search tools are ____________.

Information collected from online databases on the internet is an example of ________ data.

Demographic variables are so frequently used in market segmentation because they ________.