If a company commissioned market research to look at the potential effect of changing an attribute of a product (e.g. its colour), what specific type of market research would it be?

Companies may be forced to remain in an unprofitable market because they have, for example, invested heavily in infrastructure. What are these factors known as?

Which of the following best describes the market research related term 'sugging'?

Which of the following is NOT typically a qualitative method of market research?

Because probabilistic predictions are not always accurate, market researchers may generate a representative sample of the possible future states. What is this forecasting approach known as?

Which of the following sources of market-research data would NOT contribute to a study on a retail company's customer conversion rate?

Which of the following is a statistical measure used to calculate how widely-spread a set of data is?

Which of the following situations would be LEAST likely to encourage a company to consider re-positioning itself?

Which of the following survey questions would be most likely to yield unbiased responses?

Which of the following MUST be true for a market that is 'price elastic'?