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Online Marketing MCQs

What is the purpose of having a special landing page for a PPC ad?

It costs less if done that way

It gives the potential to have mixed messages on the site

Statistics can be gathered on the page, as well as special offers can be shown to the ad clicker

Customers expect it

Answer

Correct Answer: Statistics can be gathered on the page, as well as special offers can be shown to the ad clicker

Explanation:

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