While creating a new filter in Google Analytics, by which field can a custom filter be specified?

In the following URL, what channel grouping is traffic assigned to? example.com/?utm_source=google&utm_medium=cpc&utm_campaign=315

If you want to evaluate if direct traffic delivered more traffic than organic search in August 2019, which report do you look at?

What is the relationship between an event and an event goal?

A user downloads a white paper with event tracking once in a single session. Another user downloads the same white paper three times in a single session. How many unique events are counted?

Which report would help you measure the value of your social media efforts?

What can you NOT do with Google Analytics:

What is the "Conversion Optimizer"?

How often is Google Analytics data processed?

Keyword drilldown allows you to learn what?

What category do you select to show the web browsers most used to view your site?