Which page should the tracking code be installed to?

What technology does Google Analytics use to track visitors?

The keyword tool is used for what purpose?

If you build mobile apps, Google Analytics offers Software Development Kits for iOS and Android so you can measure how people use your app. True or False?

Can you integrate a Google Adwords Campaign into Google Analytics?

Google Analytics can be integrated with which other Google service?

Your website has a logged in experience for users. What do you implement to track individual engagement across multiple sessions and multiple devices?

You notice a sudden and unexplained change in traffic. Where do you look to see if someone added a filter?

You want to enable a destination goal for a URL that appends query string parameters with each submission—for example, /thanks?uid=123. Which match types would work?

What is a best practice after launching a major change to your home page?

What report helps you understand how many days it takes from the time a user first visits to the time the user converts?