By default, if a URL is accessed in the browser once as /contact/ and once again as /CONTACT/, how does the data appear in Google Analytics?

Which feature would allow you to navigate between multiple reports while comparing the data collected for visitors in Los Angeles to the data for visitors in London?

Where could you analyze the conversion paths users followed across various marketing channels?

What does Google Analytics add to the first party cookie to differentiate new from returning visitors?

It is September, and you want to evaluate the most popular page on your site for the month of August. What first steps would you take?

This report is sorted by bounce rate in ascending order. How do you view these results in order of importance instead?

Referral Traffic Source displays:

What sources of traffic constitute as "Direct Traffic" on Google Analytics?

What is a Hit?

What is a Cookie?

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