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Google Adwords MCQs

Why can "micro" conversions be useful in addition to "macro" conversions, such as a completed online sale?

Micro conversions always cost a lot less than Macro conversions.

Micro conversions increase CTR.

Micro conversions collect sales data for lower value items.

Micro conversions increase Account Quality Score.

Micro conversions can generate additional data to inform performance decisions.

Answer

Correct Answer: Micro conversions can generate additional data to inform performance decisions.

Explanation:

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