What will happen to the extra cost if Google shows your ads too often and your costs for the month exceed the predicted total amount arising from the daily budget you've set?

Google may allow your campaign to spend up to how much more in one day than your average daily budget specifies?

What are the advantages of Google’s most recent Expanded Text Ads (mid-2018) compared to the original text ads? Check all that apply.

Which insights are readily available on the overview tab of the New Google Ads Interface?

If ECPC is applied, your max CPC bid can increase for keyword that have, in particular, the potential to get more of what?

Which bid strategy looks for ad auctions that are more likely to lead to conversions, and then raises your maximum CPC bid (after applying any bid adjustments you've set) to compete harder for those clicks?

How is CTR calculated?

If you have ads for two campaigns that share a keyword, and a search user types in the keyword, how many ads of yours will they see?

Which is the mathematical calculation for Conversation rate?

When can an ad use superlatives, like 'best' or '#1'?

Which is true of inline editing in Google AdWords?