What data element MUST be included with an offline conversion import?

Instead of using ROI, an alternative to estimating values for your leads is to use a _____.

Adam has a large number of Campaigns and needs to maintain a lot of negative Keywords. What's the best way to apply these negatives to the Account?

Google Shopping campaigns target Display Network.

Which is one best practice for using Remarketing lists?

How can you ensure your Ads on the Display network do not waste impressions on uninterested buyers?

How does contextual advertising work?

On the display network, how would you show your ad on different pages related to a single topic, rather than individual keywords?

What bidding option(s) are initially available for the Google Search Network?

What is the keyword analysis field?

If an ad has a click-through-rate of 2% and an average CPC of $0.50, what is the effective CPM?