MCQs>Sales & Marketing>Google Adwords>Joe and Jane have separate ads competing for the keyword 'camera.' If Joe's quality score is 8 and his maximum CPC is $1.25, and Jane's quality score is 10 and her maximum CPC is $1.10, whose ad will rank higher in a ranking auction?
Google Adwords MCQs
Joe and Jane have separate ads competing for the keyword "camera." If Joe's quality score is 8 and his maximum CPC is $1.25, and Jane's quality score is 10 and her maximum CPC is $1.10, whose ad will rank higher in a ranking auction?
Answer
Correct Answer: Jane's
Explanation:
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