In remarketing campaigns, what is the maximum membership duration?

You have an AdGroup with the broad match keyword 'IT jobs,' but you don't want single word search queries like 'jobs' to match. Which of the following is a way to exclude the search query 'jobs' for this AdGroup?

Under what circumstance is '+1' in the ad text acceptable?

The diagnose keywords feature will show a status of:

If you have an exact match keyword being bid below the estimated first page minimum bid, can it show adverts on the first page?

What could cause a conversion with no click associated with it?

Which is one good way to test Ad creatives for best performance over a month?

Campaign Location targeting settings determine:

Johann has 10 Exact match Keywords in a single Ad Group that he feels are very relevant to his business, but he's getting very few clicks and not using up his daily budget. What is one option for increasing Johann's clicks?

What is one important reason for tracking conversions in AdWords?

The hierarchy of a typical AdWords Account is as follows: