If Google shows your ads too often and your costs for the month end up exceeding what you should have paid in a month given the daily budget you've set, the extra cost will automatically be applied to your account in the next billing cycle.

Google may allow your campaign to spend up to 30% more in one day than your average daily budget specifies.

How are Null Quality Scores designated when there aren’t enough impressions or clicks to accurately determine a keyword’s Quality Score?

Null Quality Scores, designated by '0' in the table, appear when there aren’t enough impressions or clicks to accurately determine a keyword’s Quality Score?

How are null quality scores designated in Adwords table?

Which will NOT show on search results for the keyword 'running shoes' on phrase match?

What is the primary benefit of broad matched keywords?

Preceding your keyword with a minus sign, such as tennis shoes -used, will result in which type of keyword?

What is an Adwords budget?

Which Is An Example Of A Call-To-Action Phrase?

What does MCC stand for?