For Direct Sales online, what is typically the most important metric for gauging performance?

Dee has seen a drop in position and a reduction in clicks in the past couple of months that she thinks might be due to new competition. What report can she look at to assess this?

What are Labels in AdWords?

What is one good reason to use Ad Extensions wherever possible?

What is the maximum number of English characters that can be used in the Display URL?

Nigel has a tightly focused Ad Group that results in plenty of conversions and he wants to use the Target ROAS bidding strategy, but the conversions from this Group can vary in value. What can Nigel do to establish a reasonable target ROAS?

Video campaigns allow you to only display the URL you are actually linking to.

What is the Bid Simulator used for?

If 50,000 people search for the keywords that triggers your ad, but only 250 people click on your ad , What would be the CTR?

What is AdWords Express?

You can upgrade your existing normal adwords account to My Client Center (MCC) account.