An auction has a normal bid of $.50 but there is an active bid adjustment of -20%. What is the final bid amount?

Which ad rotation setting uses machine learning to prioritize ads based upon expected performance?

Clara is running retargeted display ads, but does not want her audience to experience ad fatique. What should be configure?

If someone performs a search for "most comfortable chair", which ad description text would likely perform the best?

Why would you use callout extensions?

You have a maximum CPC bid of $4 for the keyword Coffee Mugs. What tool could you use to determine the projected result of raising the bid to $4.50?