Which terms below refers to "A type of audience that's created by Facebook to help advertisers reach people who are similar to an audience that they care about."

What does Facebook refer to as "The group of people that can potentially see your ads"?

The Follow Button on a personal profile bypasses the 5,000 friend limit. So you can have 5000 Friends and unlimited Followers.

What system is highly suggested when running ads?

In a Page's Insight section, which of the following is NOT considered in the Engagement metric?

Which of the following segments CANNOT be uploaded into a custom audience?

In "Page Insights", the "Total Reach" metric stands for:

True or False? Running multiple versions of the same ad at once is recommended.

What is the purpose of the 'star' action in your company profile?

True or False? Ads on Facebook mobile appear in the sidebar.

Weight, affinity, and time decay comprise...