Which of these are terms for subscription lists you built yourself?

True or False? It is typically better to place your opt-in calls to action near the bottom of your web page.

Return Path's Sender Score measures:

Which of these are associated with having a dedicated IP?

What is one reason open rates are often considered unreliable?

A system that allows you to send an automated series of emails to an early stage lead in order to pre-qualify them before sending them to your sales team is called:

Paying to have your content in another vendor's dedicated email is called _____.

True or False? The unique click rate is calculated by dividing the number of unique clicks in your email by the total number of recipients.

True or False? A dedicated email is also called a stand alone email.

True or False: Email marketing yields a high return on investment (ROI)

An email sent to someone who has not opted-in or given permission to email to the sender is called _____