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Eloqua Quiz Eloqua

If a sales representative wanted to run a seminar series in her territory to identify new prospects, what would be the best next step to determine if this is a good idea?

Pilot a single seminar and make the decision based on initial results

Analyze the profile completeness of contacts and accounts in the territory

Ask the sales rep where the budget is coming from

Analyze the cost per lead and lead quality for previous seminar campaigns

Answer:
Analyze the cost per lead and lead quality for previous seminar campaigns

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