MCQs > Sales & Marketing > Eloqua > If a sales representative wanted to run a seminar series in her territory to identify new prospects, what would be the best next step to determine if this is a good idea?

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If a sales representative wanted to run a seminar series in her territory to identify new prospects, what would be the best next step to determine if this is a good idea?

Answer

Correct Answer: Analyze the cost per lead and lead quality for previous seminar campaigns

Explanation:

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Your Skill Level: Poor

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