What 2 components make up a simple banner ad?

True or False? Animated ads yield stronger results than static ones.

What does CTR stand for?

True or False? A 'hit' happens when a web server receives a request.

What is the most important thing to consider in defining a display campaign?

What are rich media ads?

What does it mean when a digital ad is "Above the fold?"

Online advertising is often divided into two categories, display and:

Which of the following are monetization models for display ads?

True or False? It's typically recommended to make banner ads as large as possible to improve performance.

True or False? Advertising your website as a whole on a banner is more effective than a specific product/service.