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Corporate Strategy MCQs

Why are products identified as 'question marks' in the BCG Matrix challenging for management?

They possess low market growth and thus have limited potential.

They possess significicant market share and management may not have the resources to leverage them.

They are unprofitable.

They could develop into 'stars', but they can also turn into 'dogs'.

Answer

Correct Answer: They could develop into 'stars', but they can also turn into 'dogs'.

Explanation:

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