Brands in a market can be placed on a graph to understand their market positioning. What is this analytical technique known as?

Strategy is all about:

What makes strategizing necessary?

Which of the following was a strategist?

. How do modern conceptions of strategy relate to classical conceptions?

Machiavelli’s contribution to strategy suggests that:

Which is not a potential problem associated with cost-benefit analysis?

One means of measuring the performance of an organization is to calculate its exposure to risk. Which TWO of the following factors should be multiplied to quantify risk?

What is meant by the term 'horizontal merger'?

i)Organizations should seek to keep staff turnover as low as possible. ii)Employing staff on fixed-term contracts enables an organization to respond more dynamically to changing requirements.

Which is the most appropriate level for the 'Quick' ('Acid-test') Ratio?