This term is used to describe the powerful copy element when a person or an organization endorses a product in the advertisement.

A document that provides a detailed overview of the copywriting project is the:

The short saying or motto of your copy is the:

True or False? A good copywriter will focus on selling the features, not the benefits, of a product.

When building a relationship and trust with a new social media campaign, it is recommended that you avoid:

Copy that appears throughout a promotion that urges the prospect to do something, such as click a link or fill out a form, is commonly called:

This term is used to describe the powerful copy element when a person or an organization endorses a product in the advertisement.

The term that refers to the level of knowledge and understanding a prospect has for the benefits or the existence of the product is called:

Which of these would be included in a copy brief?